KTM builds some of the world’s most advanced motorcycles — engineered for precision, designed with purpose, and built to perform at the highest level. Headquartered in Austria, the company has earned a lasting legacy across off-road, street, and motorsports categories by pushing boundaries and embracing the thrill of what’s possible.

CHALLENGE

Before Campfire, KTM essentially had two ways to review a 3D design: in CAD, or in person with a prototype. But CAD reviews weren’t working well for anyone outside engineering, and relying on physical builds was limiting.

CAD software is essential for engineering, but it’s a design tool — not a communication tool. CAD wasn’t built to help teams share work or get feedback from non-engineers. For KTM, this limitation became an obstacle to collaboration.

With no way to run fast, effective virtual reviews using the tools they already had, the team needed a better way to share and review 3D models virtually — one that didn’t require CAD skills and didn’t depend on building something first.

The goal wasn’t to replace CAD or prototypes. It was to make better use of all the expertise across KTM by making 3D models easier for everyone to understand and interact with. That way, more people could give input, more often.

“That's our main intention: to improve communication and improve feedback,” says Dejan Pocrnic, Lead Design Engineer.

SOLUTION

Campfire doesn't replace CAD — it complements it. Where CAD tools focus on precise modelling, Campfire focuses on fast, intuitive collaboration. It brings the speed and ease of modern SaaS to 3D design reviews.

With more effective virtual reviews, the team knew they could bridge the gap between the engineers working in CAD and everyone else who needed to give feedback — from mechanics and designers, to management and execs.

Campfire is intuitive in the way modern software should be: people can pick it up, figure it out, and easily explore on their own.

“It’s so easy to use,” explains Wolfgang Vogel, Lead Engineer. “The reaction is always the same. People see it and they realize how it works within two minutes. Then they’re able to concentrate on the motorcycle in VR.”

"It's so easy to use. People see it and they realize how it works within two minutes."

With Campfire, virtual models feel like the real thing. That means the engineering team can get the input they need to optimize designs as much as possible while keeping things digital.

“Having fewer small steps in the development process is really great,” Vogel says. “Not making those in-between prototypes, or making less of them, it helps immensely.”

IMPACT

“For us, one of the biggest things we think about when we're working on the motorbike is the maintenance later,” Pocrnic emphasizes. “We want to make it as simple as possible, so our customers and mechanics have the best possible experience in maintenance tasks."

The real-time interaction that Campfire enables is helping KTM spot potential issues, optimize for serviceability, and make better decisions — long before anything hits the road.

"There is no stage of product development where Campfire doesn't make sense."

And because Campfire is so flexible, it streamlines collaboration across the entire product lifecycle.

“We're using it for projects we've just started, projects that are done, and everything in between,” says Vogel. “There is no stage of product development where Campfire doesn't make sense."

“Our mission is to improve quality and make it accessible for customers to maintain their bike,” concludes Pocrnic. “This new way of collaborating is part of that.”